How Hamza Ahmed Makes $170,767 Per Month With His Skool Community

Build a Business With Alex Hormozi

Skool Games by Alex Hormozi…

Your Shortcut to Building a Thriving Online Community

Want to make your first dollar online?

Go here Skool Games

Alex Hormozi collaborated with Skool to host The Skool Games — a challenge to help you build your Own Online Business.

Alex Hormozi will be your personal mentor to help you start your own online business and grow it to $10,000+ /month.

You’ll get simple instructions, weekly Q&A calls on Zoom for support, and a community of successful entrepreneurs all collaborating to help each other win.

Here’s how it works:

Sign up for The Skool Games.

Think of something to sell, promote it, and get customers (Hormozi helps with that).

Leaderboards show how much money people are making in real time.

The top 5 in each category win an all expenses paid trip to LA and… 
Visit Skool HQ in LA
Hormozi 1-day mastermind
Skool Games trophy

Categories You Can Win in…

Hobbies
Music
Business
Self Improvement
Tech
Health
Careers
Sports
Love

We record the Events and make them available, so you can learn what’s working.

Every quarter there’s a new chance to win.

If you don’t win the first quarter, you’ll learn from the winners in the event recordings and can try again the following quarter.

The Simplest Way To Make Money Online

Led by Alex Hormozi, Skool Games makes building an online community easy, fun, and profitable. Turn your passions or skills into a thriving business with step-by-step guidance and proven strategies.

Co-founded by Sam Ovens, the platform launched in 2019 with a closed beta and has been publicly available since early 2022.

With a steady release of new features and growing customer base, one thing is for sure:

Skool is here to stay.

Who is Skool for?

If you are a:

Business Owner

Coach / Consultant

Educator

Course Creator

Youtuber

And you want to…

Teach or gather together people into a single, distraction and advertisement free community, where you have complete control over all the content these people see.

Then Skool.com might be right for you.

Let’s dissect and review the Skool platform piece by piece, so you can make a well-informed decision whether it’s the right choice for you.

Build Your Community, Monetize Your Passion, and Compete for Big Rewards!

Join the thousands of others building profitable online communities with the Skool Games. It’s fun, risk-free, and packed with training that others charge thousands for—get started today!

Basically, a Skool group consists of four main features:

1. Community
2. Classroom
3. Calendar
4. Gamification

Within the community people can engage with each other via posts, likes, comments and direct chat messages:

In the classroom your customers can learn by following your courses/training programs…

Via the calendar you can schedule online and offline events such as recurring calls, webinars and meetups for you and your members…

Gamification awards points to members for each ‘like’ they get on their posts/comments. Reach a certain amount of points and you ‘level up’. Rewards can be linked to each level to boost engagement. Leaderboards show the most active members and rewards for each level…

The community of a Skool group looks like this:

It’s a clean interface, where you can pretty much do two things:

1. Post something yourself.
2. Read and engage with posts of other members.

(more later on the types of posts you can do in a Skool community)

Here’s a screenshot of your average Facebook group:

They look similar and you can post/engage with other people’s posts in a Facebook group too.

But on Facebook, there’s always so much going on. 

Visiting Facebook and navigating to your group feels like navigating through a busy shopping street.

Something or someone is always fighting for your attention.

Posting in a Skool community

Both members and admins can post in a Skool community

You can attach files, images, GIFs and videos (YouTube, Vimeo, Loom, Wistia, or Bunny.net) to your post. It’s possible to run polls too.

When posting something, you do so in a specific category. 

This helps to keep posts organized. Your members can easily view posts by category via pill menu and use the filter button to sort posts, which is handy for finding specific information quickly.

User profiles, chat and notifications

Each community member also has a public profile page:

On a profile page you can see:

• All community activity of that person, like what they posted and when, and what they commented on posts by other people
• Groups created by this person (can be hidden on group level)
• Groups they are a member of (can be hidden on group level)

Following someone means you get notified whenever that person posts.

Besides that, you can start a 1-on-1 chat (there currently is no group chat feature).

The Simplest Way To Make Money Online

In this video, I’m going to show you step by step how Hamza Ahmed makes $170,000 per month with his Skool community.

I’m going to reveal everything that you need to know.

It really is just a simple four-step process.

Now, I’ve got to delete some stuff here because I made this video before and there was no audio.

This is the four-step process that everybody goes through.

First, you have to get attention.

Then, you funnel them in one direction.

Next, you offer additional value.

Finally, you upsell.

Let’s go ahead and take a look at what he’s doing for attention.

The first thing that he’s doing is he has a YouTube channel.

This YouTube channel has 2.31 million subscribers.

When he first got started, if we look at his oldest videos, he was creating content about transformation, working out, and fitness.

Now, as he’s grown, he’s stepping into other realms.

His niche is personal development for 20-year-old men.

If we look, he talks a little bit about business.

He talks about health.

He talks about relationships.

Because he has a large following, he can cover multiple topics.

What I recommend is that you do not try to cover everything in the very beginning.

I would focus on one aspect first.

Now, I do want to say that $170,000 is a lot of money.

Am I saying you’re going to make $170,000?

No.

What I am saying is that if you follow these four steps—attention, funnel, value, upsell—you can start a successful business with Skool.

If you want to get started with the 14-day free trial, there is a link down in the description.

It is an affiliate link.

If you get started with my affiliate link, and I can see who does, I will send you an invite to work with me one-on-one for one hour so that we can build out your Skool community.

Anyway, let’s go ahead and get back into this.

You can see that he does personal development for younger men.

His target audience is between 15 and 25 years old.

He’s been doing this for about four years on YouTube.

He has a little bit of a following on Instagram.

Most of his followers likely come from his YouTube channel.

He also has a decent-sized following on other platforms.

Most of his attention, however, comes from YouTube.

Attention is how we get people to look at us and focus on us.

There are many ways to get attention.

There is free attention and paid attention.

With free attention, you can use platforms like TikTok, YouTube, Instagram, Twitter, or LinkedIn.

Anywhere people are already hanging out, you can go there to get attention.

Paid attention works the same way, but it requires an investment.

Hamza essentially picked one platform—YouTube.

The next step is to funnel people in one direction.

If we look at his YouTube, he has a link that goes to his Skool community.

On Instagram, he doesn’t even have a link.

On his X (formerly Twitter) account, he has a link that directs people to his Skool community.

His profile even says he is scaling to $1 million per month.

This shows that he is funneling people directly to Skool.

There are a few different ways to do this.

You can go from content to Skool.

You can go from content to a landing page and then to Skool.

You can go from content to a low-ticket offer (less than $49) and then to Skool.

What he is doing is going directly from content to Skool.

This is something anybody can do.

Once inside the Skool community, he offers additional value.

He is helping people, but what’s really interesting is that he is not posting that much himself.

Instead, he lets people talk to each other.

These guys feel like they are part of a community.

If you want your community to grow and make money, the best way to do it is to make people feel like they belong.

He posts every couple of days.

There is a lot of engagement.

This is why it is currently the number one community on Skool.

If you scroll through, most of the discussions are just community members talking to each other and helping one another out.

He is offering the “Adonis Protocol,” which is his signature framework.

This is his unique mechanism.

You need to have a unique mechanism.

His unique way of doing things sets him apart.

One of the biggest misconceptions about value is that it means offering more tips and tricks.

As you can see, he just posted four minutes ago.

Value really comes from the community aspect.

The goal is to get people talking to each other and helping one another.

Having a unique mechanism like the Adonis Protocol helps keep people engaged.

They get value from the protocol and then check out the other communities.

For example, he offers “Red Pill Courses.”

When members click on Red Pill Courses, it takes them to an overview of what is included in the Alpha Course.

When they click on that, it takes them to a payment page.

You can see that the price is $129 per month.

What most people fail to realize is that you can charge $129 per month.

You could charge $200 per month for a course.

It all depends on what happens on the front end.

If people perceive that they are getting a ton of value, they will pay.

There are people out there who will gladly pay $200 to have access to someone they respect.

This is something anybody can do.

He also includes testimonials.

If we look at “Success Interviews,” we can see that he has interviewed people who have benefited from his teachings.

This is what you have to do.

First, get attention.

Ask yourself how you are going to get attention.

If you already have a social media following, use that platform.

Do not start over.

Next, funnel people in one direction.

He is doing content to free Skool, then free Skool to paid Skool.

This is where the upsell comes in.

That’s how he is doing it.

This format is simple, but it’s not easy.

This is the four-step format that everyone follows.

I did a video earlier this week about Evelyn Weiss.

She is doing the same thing.

Her attention comes from Facebook ads.

She builds a community and then funnels people to her offers.

She offers additional value.

The upsell is the paid community.

This is something literally anybody can do.

Will you make $170,000 per month?

Probably not.

But you could carve out a nice living by following this step-by-step process.

Get attention.

Funnel people in one direction.

One of the biggest mistakes people make is trying to send people everywhere.

They use Linktree with 13 different links.

This confuses people and makes it harder to convert them.

Funnel people in one direction.

Offer value.

Value can be motivation, encouragement, or community.

Then, upsell them.

One really cool thing about the Adonis Gang is that Hamza has a unique mechanism.

He calls it the Adonis Protocol.

Create a unique mechanism and name it.

If you want to make money online and build a successful Skool community, create a unique mechanism and offer it to your audience.

Then, upsell them.

If you want to get started with Skool, I have a two-week free trial in the description.

I encourage you to use it to get up and running.

If you use my free trial, I’ll meet with you for one hour to help you build a successful Skool business.

Now, you might be asking what qualifies me to help you.

In the past year, I have made a very good living with a monthly membership.

It was just $7 per month in a highly competitive niche.

I used both free and paid methods to grow that community.

I am offering my knowledge, skills, and experience to help you.

Click the link below.

I will be able to see who signed up with my affiliate link.

I will reach out to you so we can book a session.

Let me know in the comments if you have any questions.

If not, have a great day!