Running a Successful Video Marketing Campaign with Snapchat

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Hey there friends! These last two lessons have been amazing because we showed you how to dominate paid video marketing on the two most engaging social media sites in the world.

And the good news is that we saved a little surprise for last. Yes, we’ve got something special for you, because in this lesson we are going to show you how to create an awesome advertising campaign for Snapchat!

Getting Started

Before you can create a paid video marketing campaign on Snapchat, you will have to register an ad account.

You can do it by visiting the “forbusiness.snapchat.com/” URL, then clicking on “log in” to sign in to the Snap Ads Manager with your Snapchat credentials. All you’ll have to do next is to enter your business information.

Creating The Snap Ad Campaign

Once you set up a Snapchat ad account, you can visit the https://ads.snapchat.com/ URL and sign in with your Snapchat log in info. You will land on the campaign creation page.

There are two ways to create a Snapchat ad from this page. “Instant Create” lets you create a single ad in a few minutes. “Advanced Create” allows you to create multiple ads for a single campaign.

The easiest way to create a video marketing campaign here is to select “Instant Create”. Ok, now you have to select your advertising goal. The available goals are “website visits”, “app installs”, and “app visits”.

For this example, let’s select “website visits”. When you select this objective, you will be prompted to enter your landing page URL into the “website URL” field. Enter your URL and then click on “next”.

Alright, now it is time to design your ad. Click on the “upload video or photo” button to locate and select your marketing video.

If your video is not formatted for mobile screens, you will be prompted to crop it. Select the section you want to crop, and click on the “crop video” button.

Now it is time to enter your company info and copy to the ad. By default, the name of your business will be added to the “name of business” field, but you can edit it if you’re promoting a different brand or product.

Next, enter your ad copy into the “headline” field. Now click on the “call to action” drop-down menu button and select a call-to-action button for your ad. You can now click on the “next” button to continue to the next step.

Now it is time to set up your ad delivery and targeting. Start by clicking on the “demographics” tab. In this section you are going to select the “genders”, the “ages”, and “languages” of your target audience.

Now click on the “locations” tab and use the drop-down menu buttons under “locations” to select the location categories that you’d like to target.

Now move over to the “budget and duration” section. First, you are going to select when your ad starts running and when it stops. By default, this is set to start running your ad “immediately” and to “run indefinitely”, you can click on the “starts and ends” fields to select a different schedule.

Now click on the drop-down menu button under “budget” to select a budget type. You can select “daily budget” or “lifetime budget”. For this example, we are going to select “daily budget”.

Next, enter the amount that you are going to spend on this campaign according to the type of budget that you select in the amount field under “budget”.

Now move over to the “business address” section. Here you’ll have to enter your business address into the “street address” field, and to enter “city”, “state”, and “zip code”. This information is required, so make sure to enter a valid and complete address!

Now move to the “payment details” section. Here you are going to select the payment method that you’ll use to pay for your ads.

If you select “credit”, you’ll simply have to enter your card number, expiration date, CVV code, and zip code associated with the credit card.

And if you select “PayPal”, you will simply have to click on the “pay with PayPal” button and log in to your PayPal account to add your account as an automated payment method.

Now that you are done adding all your information here, check the “audience overview” section to get a preview of your potential reach, and then click on the “publish” button to launch your campaign.

And that is it! There’s no easier and better way to launch a video marketing campaign on Snapchat, and you’ll see when you try it yourself!

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