Hey there friends! Now that you’ve created your awesome marketing video, it is time to upload it where people can watch it. After all, your marketing videos are for exposure!
Now, we’d like to highlight that you have to upload your video to the right places. If you upload it to a single channel, you will severely limit the reach of your campaigns, and if you upload it everywhere, you risk losing time and reaching the wrong audience.
That is why in this lesson we are going to show you how to upload your video to the channels that really matter, and we’ll discuss the benefits of video marketing on each channel.
Uploading Your Video To YouTube
Let’s start with the obvious choice. YouTube is, by far, the largest video sharing platform on the internet. It is the second most visited website on the planet, and it doubles as a search engine too, because videos uploaded there are indexed by Google too!
To upload a marketing video to YouTube, all you have to do is to visit the site while logged in to your Google account and channel, and then to click on the “create a video or post” icon. Next, click on the “upload video” tab.
Now click on the “select file” button, locate your marketing video, and double-click on it to start uploading it.
You can start customizing your video while it uploads. First, enter the video title, and then the video description. Now select or upload a thumbnail. Now select whether the video “is made for kids” or “it’s not made for kids”.
Now click on “more options” and enter your niche keywords into the “tags” field. Additional settings you can configure include language, subtitles, recording date and location, license distribution, category, and comments and ratings. You can click on “next” after configuring these settings.
In the next screen you can add video elements such as end screens or cards to promote other content.
Click on next to configure visibility. First, click on the “publish now” tab and select “public”. If you want to publish your video on a later date, simply click on the “schedule” tab and select the date using the calendar functions. Now that you are done uploading and configuring your video, click on “publish” to finish.
Uploading Your Video To Vimeo
Vimeo is the second most popular dedicated video streaming site. With over 170 million active users, it will help you expose your brand to a more focused audience that is favored by content professionals and creative types. It also offers its users and ad-free experience, which is a plus!
Uploading your video to Vimeo is easy enough. Start by visiting Vimeo’s site and login in to your account. Next, click on the “upload” button. On the following page, click on the “choose files” button, locate your video, and double-click on it to upload it.
Now it is time to customize your video. Start by entering the title into the “title” field. Now enter the video description into the “description” field. Now click on the “privacy” menu button, and make sure that “anyone can see this video” is selected.
Now click on the “language” menu button and select the language of your video. Next, enter your niche keywords into the “tags” field. Now select “all audiences” under “content rating”. Lastly, click on the “save” button. And that’s it!
Uploading Your Video To Facebook
Facebook is still the king of social media sites, and one of the most active websites on the planet. The Facebook algorithm boosts video posts that are native to the platform, so your best choice is to upload them instead of sharing them from other sources.
To do it, go to your Facebook account, and click on the “photo/video” button located in the “create post” section. Next, locate your marketing video and double-click on it to upload it.
Now add a caption to describe the video into the “say something about this video” field, and then click on the “post” button. And that’s it!
Uploading Your Video To Twitter
Twitter is one of the most engaging social media sites that exists. If your goal is to boost exposure to your brand and go viral, you can’t go wrong with Twitter.
To upload your marketing video to Twitter, simply go to your account, and click on the “compose tweet” icon. Next, click on the gallery icon. Now locate your video, and double click on it to upload it.
After this, add your video title and description into the text field. Make sure that your title and description don’t exceed 280 characters. Finally, click on “tweet” to post your video!
Uploading Your Video To Instagram
Instagram is the internet’s favorite visual discovery website, and the choice of video marketers from around the world because Instagram users go there for the images and videos.
To upload a video to Instagram, go to the app while logged in to your account, and tap on the “plus” icon. Next, locate and select your marketing video from your gallery, then tap on “next”.
Now customize your video using Instagram’s editing options, and tap on “next” to continue. On the following screen, enter your caption into the text field, and then tap on “share”. And that’s it!
Uploading Your Video To TikTok
TikTok is the newest video discovery app, and is now all the rage among social media users from all around the world.
It is a great platform for marketers just like you too, because it allows you to expose your brand to a crazy big audience.
To upload your marketing video to TikTok, open the app while logged in to your account. Next, tap on the “plus” icon. Now tap on the “gallery” icon, locate your marketing video, and tap on it to select it. Now click on the “next” button when prompted on the following screen.
Now enter the title and caption of your video into the “describe your video” field. Make sure to add a hash symbol before each keyword, and then tap on “post” to upload it!
And this is it my friends! Now that you know how to upload your marketing videos to every top platform, it is time for you to learn how to promote it the right way. Stay tuned!