Chapter 6: Advertising Your Videos The Paid Way
Hey there friends! Advertising your videos the free way is great because it helps you to build relevance, but if you really want to drive the type of results that make you money real fast, then you will have to go the paid way.
And in this lesson, we are going to uncover the best paid strategies to promote your marketing videos from day one!
Advertising Your Videos On YouTube With Google Ads
Google owns what is perhaps the most popular online advertising service there is. With Google Ads, you will be able to advertise marketing videos that you upload to YouTube on many, many places, including YouTube itself, the Google network, and other partner sites.
To advertise a YouTube video on Google Ads, all you will need is an active Google account. You can visit the Google Ads site at “ads.google.com”. We’ll be showing you how to set up a video advertising campaign on Google Ads in an upcoming lesson!
Advertising Your Video Posts On Social Media
All major social media sites have their own advertising services, and you can take advantage of this to show your video marketing posts to many more people.
Facebook, Twitter, and Snapchat, the top social media platforms to promote video content, all have native advertising features that allow you to boost the reach of your video posts, at very affordable rates!
The best part of advertising your videos on social media sites is that by using their advanced targeting features, you will be able to reach the type of user that is more likely to purchase from you down the line!
What’s more, advertising a video post on social media is really easy. Take Facebook for example. To advertise one of your video posts on Facebook, all you have to do is to go to your business page and locate the video post that you’d like to advertise.
Next, click on the “boost post” button. This will open a new window, where you will be able to configure your video ad.
First, you have to choose an objective. You can select “more views”, or “messages” in case you prefer to connect with potential customers directly.
Next you have to select a call-to-action button to add to your boosted post, to enter the destination URL, and to set the characteristics of your target audience.
Lastly, you have to select the “duration” of your post, and then to enter the budget, which is the amount that you’ll spend to advertise your video. Now that your boosted video post is ready, you can click on “boost” to start serving it.
But that’s not all! Stay tuned, because we’ll be showing you the best way to advertise your videos on Facebook, as well as on Twitter and Snapchat, all in the upcoming lessons!
Advertise On Alternative Ad Networks
There are other quality ad networks for videos out there, which means that you don’t have to limit the reach of your video marketing campaigns to the Google network.
Amobee is one of those networks. It is an end-to-end advertising solution that encompasses TV, digital, and social, which can provide plenty of exposure for your video marketing campaigns. You can opt-in to the Amobee platform at “amobee.com”.
Another recommended network is Undertone, a network focused on animated banners and pre-roll video ads, and it offers you unique, large-scale canvases for your ad units. You can try out this network at “undertone.com”.
Join A YouTube Promotion Network
“YouTube Promotion Networks” are dedicated ad networks that work with YouTube creators to promote content from the platform. They have access to an entire network of sites that display video content as native ads.
They offer a service that is a combination of “advertainment”, traditional ads, and view buying. The most popular networks include “Promolta.com”, “Virool.com”, and “Viboom.com”.