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What Is Video Marketing All About?
- Videos on social networks are one of the best tools we can use to reach a large mass of users.
- Video marketing is a marketing method where audiovisual support is used to publicize and market a service, a brand or a product.
- According to studies, more than 50% of consumers want to watch brand videos, and prefer this method to watch other content.
- Apart from all this information, 90% of customers also say that videos help them make decisions when making a purchase.
Using the Flywheel Model in your Video Marketing
- The Inbound Methodology
- Attract (Marketing)
- Convert (Marketing + Sales)
- Close (Sales)
- Delight (Service)
Outsourcing Your Video Marketing The Right Way
- Staff Issues Won’t Affect the Marketing Part
- You Can Have An Entire Team At Your Disposal
- More Open Perspective
- ROI
- You Get Updated Brains
- You Will be able to Focus on What Matters Most
- You can replace Them If Necessary
Don’ts
- Don’t Be Boring
- Don’t Be Preoccupied With Perfection
- Don’t Forget Production Quality
- Don’t Focus Only On Sales
- Don’t Forget To Use Analytics
- Don’t Stop Using All Platforms
- Don’t Expect Instant Results
- Don’t Exaggerate Your Sales Pitch
- Don’t Fill Your Video With Messages
- Don’t Make Very Long Videos
Popular Video Metrics You Should Track
- Defining Your Goals and Analyzing Results
- View Count
- View Rate
- Social Sharing and Comments
- Video Completions
- Completion Rate
- Click-Through Rate
- Conversion Rate
- Bounce Rate and Time-On-Page
Advanced Video Marketing On Social Media
- Consider the Best Video Marketing Social Platform
- Develop Your Video Marketing Strategies Thinking Social
- Consider These Advanced Social Video Marketing Strategies
- Set Up a Call to action
- Try Short Form Video
- Try Long Form Video
Crazy Facebook Ad Strategies To Apply In 2019
- Create Specific
Do’s
- Make An Unforgettable Introduction
- Be Fun
- Use A Catchy Title
- Use Keywords To Tag Your Video
- Instruct Your Followers
- Make Short Videos
- Use An Expert Voice
- Study The Use Of Micro Video Applications
- Ask Your Followers
- Use Tutorial Videos
Video Marketing Tools And Services To Consider
- Oculu.com
- SnapApp.com
- MediaPlatform.com
- SproutVideo.com
- Kaltura.com
- Vidyard.com
- uStudio.com
- Twentythree.net
- Looplogic.com
Video Marketing Success Stories