Running a Successful Video Marketing Campaign with YouTube

Hey there everyone! Let’s now step up this training: let’s create your first for-real video marketing campaign.

If you’ve shied away from creating a video marketing platform on a major ad service before because it felt overwhelming, now you won’t have to, because with our advice you will learn all you’ll need to know to launch effective campaigns to promote your marketing videos.

In this lesson, we are going to show you how to create an advertising campaign to promote a marketing video that is uploaded to YouTube.

Getting Started

To advertise a marketing video that you uploaded to YouTube you have to create an ad campaign on Google Ads. So start by visiting the “ads.google.com” URL. Make sure that you are already logged in to your Google account, and click on the “sign in” button.

Once in the dashboard, click on the “campaigns” tab. On the following page, click on the “plus” icon, and then on the “new campaign” option.

On the following page you will have to select your campaign goal and campaign type. Start by selecting “create a campaign without a goal’s guidance”. Next, select “video” as the campaign type. Now select “custom video campaign” as the campaign subtype, and then click on “continue”.

Configuring Your Video Campaign

Now it is time to configure your video campaign. Start by entering the name of this new campaign into the “campaign name” field.

Now click on the “bidding strategy” tab and make sure that “maximum CPV” is selected as the bidding strategy.

Ok, now move over the “budget and dates” section. Click on the “budget type” menu button and select “daily”. Now enter the amount that you are going to spend daily to run this campaign. Here we recommend you to enter between $10 and $25 to get started.

By default, the launch schedule is set to “start as soon as ads are approved” and “without an end date”, so you can now scroll down to set your language and locations.

First, click on the “languages” tab, click on the “enter a language” field, and then select the languages that you want to target. Next, click on the “locations” tab and select the locations that you want to target.

Ok, now scroll down to the “create your ad group” section. Enter the name of this campaign’s ad group into the “ad group name” field.

Now move to the “people” section. Click on the “demographics” tab and select your demographic targeting.

Now click on the “audiences” tab. Enter a keyword into the “search” field to find an audience defined by that keyword, and select it.

Next, move to the “content” section. Start by clicking on the “keywords” tab. Now enter your target niche keywords into the keywords field.

Now click on the “topics” tab. Here you’ll also enter a niche keyword into the “search” field to find and select a topic. This setting will allow you to show your ad only on videos about the topic that you select.

Additionally, you can click on the “placements” tab. Here you can enter a keyword to find specific placements where to show your ad, such as specific YouTube channels or videos, websites, and apps. If you want to show your ads on all possible placements, leave this section blank and move on to the next step.

Next is the “bidding” section. Here you’ll enter your “maximum CPV bid”, which is the maximum bid you are willing to pay per view. Once you set your maximum bid here, scroll down to complete the final step.

Creating Your Video Ad

Now it is time to create your video ad. Start by entering the URL of your video on YouTube into the “your YouTube video” field.

Now it is time to select your ad format. “Skippable in-stream ad” shows your ad before, during, or after a video, and users can skip it. “Video Discovery ad” shows your ad as a thumbnail banner on the homepage, in search results, and on the related videos bar. Lastly, “bumper ad” shows your video before, during, or after a video, and viewers can’t skip it. You can’t select this format if your video is longer than 6 seconds!

For this example, we’ll select “skippable in-stream” as the ad format. After selecting the format, enter your destination URL into the “final URL” field. Then click on the “display URL” field to generate the URL that will show on your ad. Optionally, you can check the “call-to-action” option to insert a call to action into the video ad.

Next, select “autogenerate” in the “banner” section to generate your companion banner from your video.

Now enter the name of your new ad into the “ad name” field. Then click on “create campaign” to continue.

And that’s it! Now your campaign is ready, and all you have to do is to wait for it to be approved so it can start running!

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