Email Marketing with MailChimp, LeadPages, and WordPress

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Module 1 – How is this course designed to be useful for you 6 Lesson

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01) Welcome to the email marketing course

02) What is exciting that you can do with using course

03) What am I doing a year later with my email marketing

04) Having users create an account makes getting an email much easier

05) A fast website makes email signups a LOT easier

06) Facebook ads with a video to an account sign up make easy list building

Module 2 – May 2016 introduction and first steps 6 Lesson

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07) What have I done with my own email marketing $100,000+ earned via Udemy

08) The most important part of effective email marketing is delivering value

09) What mistakes have I made with email marketing A lot

10) Surprise, The WEBSITE is the most critical component of great email marketing

11) Before collecting emails, I chose a service provider that meets my needs

12) To effectively collect emails, I need help testing different forms and pages

Module 3 – Website basics for branding and building trust 2 Lesson

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13) What do you get in the website basics section

14) For my domain name, I use my name because that stays the same

Module 4 – WordPress 6 Lesson

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15) WordPress is the content management system I use to create my website

16) 3 hosting providers that work great with WordPress for a low cost

17) The majority of the work comes from making blog posts worth reading

18) For my WordPress theme I picked one I liked from another website

19) Starting by making signup forms on my WordPress website

20) One more reason to have a great website – what do I usually do on a landing page

Module 5 – MailChimp is the first email marketing service provider I used 11 Lesson

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21) I am making my new list with MailChimp because that is how I made my last one

22) MailChimp cost- free for under 2,000 subscribers

23) Which MailChimp plan I am using

24) Read the TOS before sending an email or get your account suspended

25) Campaigns in MailChimp are emails I have sent

26) Templates are the outlines I can use to send emails

27) Lists are collections of email addresses I can send emails to

28) Reports are where I see the results of my campaigns to lists

29) Automation is where I can setup emails to be sent automatically

30) API keys allow me to integrate with WordPress, LeadPages, etc

31) How to add users to my MailChimp account to help with sending emails

Module 6 – Sending Emails 10 Lesson

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32) How to create a new email list in MailChimp

33) How to edit the text on the opt in email

34) How to set the double opt in welcome offer page

35) Using a page on my WordPress website to provide the offer redemption

36) Forget about making the page ultra secret and handle problems as they come up

37) Making the free offer in the same format as future offers

38) Adding a Facebook conversion tracking pixel to my page

39) Setting up conversion tracking with Google AdWords and all converters

40) Using affiliate links with claiming the free offer

41) Explaining what to expect next as a subscriber

Module 7 – LeadPages is how I used to build landing pages before having a great WordPress website 12 Lesson

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42) Examples of squeeze pages, capture pages, and registration pages in LeadPages

43) LeadPages makes trial and error simple for building better email capture pages

44) How I choose a template to get started with making a new landing page

45) A simple test to make sure everything is working before continuing

46) Power User Tips! Know what you need beforehand and test as soon as possible

47) LeadPages pricing options

48) Introduction to customizing templates and saving a landing page

49) Managing integrations in Leadpages by connecting with an email provider

50) Setting the thank you page as the conversion goal page in LeadPages

51) Setting up a thank you page for double opt in

52) An overview of my entire email system with ideas on what I need to create

53) Building a landing page with another free offer for the email list

Module 8 – Email templates, sending the first message, and reporting 4 Lesson

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54) Live tutorial, Creating an email template to get opens and clicks to my website

55) Review and preview of my simple email template

56) Sending my first email to my new list using my template

57) Understanding and reporting the results of my first email

Module 9 – Google AdWords for Remarketing 2 Lesson

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58) Google AdWords is #1 for keeping users coming back

59) Thank you for finishing my email marketing class, What next

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Email Marketing with MailChimp, LeadPages, and WordPress

Course Content