Facebook Event Promotion Tips from Start to Finish

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Module 1- Welcome to Facebook Event Promotion from Start to Finish 2 Lesson

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1) Use this course to take one step at a time with me promoting your Facebook event

2) What experience do I have with events on Facebook

Module 2 – Facebook Event Basics 4 Lesson

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3) What is an event on Facebook

4) Where do you find events on Facebook

5) Who can create events on Facebook

6) Planning an event that I am excited about

Module 3 – Creating the Facebook event with a strong foundation quickly 8 Lesson

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7) How to create an event on a Facebook page

8) What’s holding you back from going forward with your event

9) Setting a start and end time for the event

10) Picking an image that has no text quickly for the event

11) Focusing everyone at one destination

12) Writing a description that appeals exactly to the person guaranteed to attend

13) Free events usually are much easier than paid events. Creative pricing strategy

14) Publishing the event once everything is in place

Module 4 – Promoting the Facebook event is where most of the work is required 11 Lesson

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15) Making a great event is all about promotion

16) Getting the very first person to join is the most important step to start

17) Making sure 3 people that are most important to attend are coming

18) Inviting friends on Facebook should happen AFTER a personal message

19) When you create the event, it is shared right away on the Facebook page

20) Every post after the initial one should help explain more about the event

21) Sharing the event in related groups helps get more organic reach

22) Even while creating lectures, the message to friends worked to get another join

23) Facebook invites are so often ignored it can take persistence to get acceptance

24) Bigger is not always better. An event with too many people can be a disaster

25) If no one is responding, now is a great time to change the event or try another

Module 5 – Advertising the Facebook event is where you can reach full potential 4 Lesson

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26) Are you ready to use Facebook advertising for your event

27) Making the first ad for the event in the Facebook ads manager

28) Using the power editor to quickly split test different ad creatives

29) Copying ad sets with the Facebook ads power editor to split test audiences

Module 6 – Advanced promotion and maximizing the return on your efforts 6 Lesson

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30) Use the event discussions to convert people to going to the event

31) Uploading a video to my YouTube channel that shows how to join on Facebook

32) Using a location where good event attendance will draw more people

33) Move the events tab up to get more people viewing it on Facebook

34) Upload a video with a link to the event for better organic reach

35) Creating Facebook post engagement ads for the videos with links to the event

Module 7 – Reviewing the first week of promotions results and optimizing the Facebook ads 3 Lesson

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36) Reviewing the initial promotional efforts

37) Optimizing the Facebook event ads to get more joins for a lower cost

38) Pausing ads that are ineffective and limiting the campaign spend

Module 8 – Getting everyone excited the day before the event 3 Lesson

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39) Posting a poll to understand what people plan on doing

40) Every comment and response is very valuable the day before

41) Making a post to get people excited about the event and remind those forgetting

Module 9 – Making the day of the event into an honest effort rather than failure or success 3 Lesson

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42) Converting comments into informed people that show up

43) The day of the event is a great time for balance

44) Replacing the idea of success or failure with honesty and effort

Module 10 – Reviewing the event the day after and planning for what next 3 Lesson

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45) How did my Facebook event go

46) Every piece of feedback is useful good and bad

47) What next, Finding what you love to do and doing it daily is the opportunity

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Facebook Event Promotion Tips from Start to Finish

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