Hey there everyone! Welcome to Quora Marketing, the ultimate Quora masterclass for online marketers and business owners.
Right now we’d like to congratulate you on your decision to take this opportunity to learn all about using this amazing internet platform to grow your business, as well as to thank you for choosing this course.
So let us take you by the hand so we can teach you all there is to know about using Quora to grow your online presence, reach potential clients for your business, and increase your sales!
What is Quora?
Quora is a social media platform where users can interact by asking questions and providing answers to each other.
Quite simply, it is a “Question and Answer” website that is similar to a forum or board, but with more social features and a very large audience.
Quora is an open platform that allows people from all around the world to share their knowledge on any topic, niche, or industry.
Quora was a small site with a small but unique user base when it launched in 2009. It was mostly used by tech experts and other industry people.
It grew more and more popular once word got out that it was being used by high-profile people, such as Facebook co-founder, Dustin Moskovitz, and today it is the largest “Q and A” site on the internet!
How does it work?
Quora is perhaps the simplest-to-use “question and answer” site you can find, and it works like an open ended yet very streamlined internet forum. Anyone can join the site, and it just takes a few clicks to ask questions or give answers.
When you join the site, you’ll be able to select or “follow” the topics that you are interested in. Generally, people follow topics that they know about so they can help others with answers, as well as topics they’re curious about, so they can ask questions and get custom answers with the information they’re looking for.
You’ll notice that Quora is a social media platform when you start using the site because it uses a front page feed where you’ll find questions made by other users, which you can respond to with a single click, as well as answers provided in posts related to the topics that you choose to follow.
Why should you consider Quora for Marketing?
Quora is no doubt a great tool for brands and marketers thanks to its social nature. It lets you engage directly with users, which presents a great opportunity to interact in a meaningful way.
Not only that, but it will help you build a long-lasting impression when you give a good answer to a question.
Building awareness and authority comes down to providing value, and Quora gives you all the tools you need to present your personal brand or company as a source of information.
When you answer a question with a thoughtful and helpful reply, users will be encouraged to take a look at your profile, and what’s more, to follow your brand and the answers that you give to other users.
Best of all is that, when users follow you and see your answers on topics they also follow, they will upvote your replies, which will push your content to the top of results, exposing your brand to even more people!
What benefits can Quora provide for your Business?
Big brands and businesses of all types have not missed the opportunity to grow their online presence by joining Quora.
This is not only because it’s great for marketing yourself or your company when you apply the right strategies, but also because Quora has great features for businesses too.
First off, Quora can help your brand or company appear on the first page of search results when people search a term that appears as a question that you have answered on Quora, because Quora answers usually appear on top of search results pages!
Another benefit is that Quora promotes great answers to popular questions on “Quora Digest”, a daily newsletter they send to its users.
Lastly, Quora has an outstanding Advertising platform that will help you reach even more people as well as to send more traffic to your site, at a very affordable cost!
What’s the future for Quora?
Quora is growing and improving every day, and there are many brands and businesses joining it as we speak.
This is mainly because Quora is getting more and more popular in regions that are becoming increasingly profitable for online businesses, such as India and Latin America, but also because large companies are putting in money to make its advertising service bigger and better.
This means that by establishing a presence and authority on Quora today, you’ll have access to a bigger, untapped, and very profitable audience in the future. So, are you ready to start your Quora Marketing journey? Yes? Then let’s get started!