Every seasoned marketer knows that there are always additional ways to make their marketing efforts easier, that there are always tricks and shortcuts that you can take to make the most out of any platform where you’re working to promote and grow a brand.
In this lesson we are going to teach you the best Quora marketing tricks that we have discovered and tried with proven results, so you can apply them too and take the lead!
Look For Questions Made By The Most Niche Segments Of Your Audience
Most of the time, marketers and businesses concentrate on reaching out to the largest and loudest segments of their audience, but we’ve found that reaching out to smaller and more niche segments of your audience can give you faster and even better results.
What you have to do is to think of a segment of your audience that is concerned by or interested in a very specific product, service, or topic in your target audience. For example, if your niche is audio equipment, you can reach out to customers in the market only for high-end headphones.
These segments are often looking for information about very specific products or services, and they are already in “buying mode”, but because the information they’re looking for is hard to come by, they always go underserved.
And that’s where you come in! Pay attention to their questions, to the answers that they are getting, and work on more elaborate answers that fill their need and satisfy their search. This will automatically convert them into your leads, and will champion your content!
Crowdsource Content From Quora
Quora can be an incredible tool for marketing research. You can use it to research content for your blog posts, or to collect information about people in your audience.
The best part is that you can crowdsource it, and all you have to do is to publish a question! We already mentioned that posting questions is a great way to engage with your audience, but can also help you to collect user generated content!
Just post questions to know the opinion of people about a topic you need to collect information on, save it, and use it as the information for your next content marketing project!
Use Quora To Find Long-Tail Keywords
Long-tail keywords are terms that include your niche keyword and other topic keywords. Long-tail keywords are essential to create optimized content that is tailored to people looking for information about the products and services that you offer, and you can use Quora to find the latest long-tail keywords in your niche.
All you have to do is to enter your niche keyword into the “search” field. Once you get the results, select “questions” as your filter. Now locate the questions with the most follows. Those are the questions that are searched the most, and you can use them as long-tail keywords!
Back Up Your Answers With Cool Graphics
We’ve mentioned the importance of using images in your answers before, but we’re about to tell you about a smart spin on this strategy: using graphics.
Yes! Cool graphics such as infographics and modern-looking pie charts with icons to back up your answers is a great way to highlight your points and to keep the reader engaged. You just have to remember to quote the source of the infographics and to link to their work!
Use Quora As A Customer Care Channel
You can monitor mentions of your brand or products and services related to your brand on queries made in Quora. Look for questions concerning their use as well as issues that users are having, and reply to them in the most helpful way possible.
This will not only help you to build a reputation as an authority, but also as a brand that cares about customers in its target market!