How John Frazer Makes $135,593 MRR with His Skool Community, YouTube Magnates

Build a Business With Alex Hormozi

Skool Games by Alex Hormozi…

Your Shortcut to Building a Thriving Online Community

Want to make your first dollar online?

Go here Skool Games

Alex Hormozi collaborated with Skool to host The Skool Games — a challenge to help you build your Own Online Business.

Alex Hormozi will be your personal mentor to help you start your own online business and grow it to $10,000+ /month.

You’ll get simple instructions, weekly Q&A calls on Zoom for support, and a community of successful entrepreneurs all collaborating to help each other win.

Here’s how it works:

Sign up for The Skool Games.

Think of something to sell, promote it, and get customers (Hormozi helps with that).

Leaderboards show how much money people are making in real time.

The top 5 in each category win an all expenses paid trip to LA and… 
Visit Skool HQ in LA
Hormozi 1-day mastermind
Skool Games trophy

Categories You Can Win in…

Hobbies
Music
Business
Self Improvement
Tech
Health
Careers
Sports
Love

We record the Events and make them available, so you can learn what’s working.

Every quarter there’s a new chance to win.

If you don’t win the first quarter, you’ll learn from the winners in the event recordings and can try again the following quarter.

Led by Alex Hormozi, Skool Games makes building an online community easy, fun, and profitable. Turn your passions or skills into a thriving business with step-by-step guidance and proven strategies.

Co-founded by Sam Ovens, the platform launched in 2019 with a closed beta and has been publicly available since early 2022.

With a steady release of new features and growing customer base, one thing is for sure:

Skool is here to stay.

Who is Skool for?

If you are a:

Business Owner

Coach / Consultant

Educator

Course Creator

Youtuber

And you want to…

Teach or gather together people into a single, distraction and advertisement free community, where you have complete control over all the content these people see.

Then Skool.com might be right for you.

Let’s dissect and review the Skool platform piece by piece, so you can make a well-informed decision whether it’s the right choice for you.

The Simplest Way To Make Money Online

Build Your Community, Monetize Your Passion, and Compete for Big Rewards!

Join the thousands of others building profitable online communities with the Skool Games. It’s fun, risk-free, and packed with training that others charge thousands for—get started today!

Basically, a Skool group consists of four main features:

1. Community
2. Classroom
3. Calendar
4. Gamification

Within the community people can engage with each other via posts, likes, comments and direct chat messages:

In the classroom your customers can learn by following your courses/training programs…

Via the calendar you can schedule online and offline events such as recurring calls, webinars and meetups for you and your members…

Gamification awards points to members for each ‘like’ they get on their posts/comments. Reach a certain amount of points and you ‘level up’. Rewards can be linked to each level to boost engagement. Leaderboards show the most active members and rewards for each level…

The community of a Skool group looks like this:

It’s a clean interface, where you can pretty much do two things:

1. Post something yourself.
2. Read and engage with posts of other members.

(more later on the types of posts you can do in a Skool community)

Here’s a screenshot of your average Facebook group:

They look similar and you can post/engage with other people’s posts in a Facebook group too.

But on Facebook, there’s always so much going on. 

Visiting Facebook and navigating to your group feels like navigating through a busy shopping street.

Something or someone is always fighting for your attention.

Posting in a Skool community

Both members and admins can post in a Skool community

You can attach files, images, GIFs and videos (YouTube, Vimeo, Loom, Wistia, or Bunny.net) to your post. It’s possible to run polls too.

When posting something, you do so in a specific category. 

This helps to keep posts organized. Your members can easily view posts by category via pill menu and use the filter button to sort posts, which is handy for finding specific information quickly.

User profiles, chat and notifications

Each community member also has a public profile page:

On a profile page you can see:

• All community activity of that person, like what they posted and when, and what they commented on posts by other people
• Groups created by this person (can be hidden on group level)
• Groups they are a member of (can be hidden on group level)

Following someone means you get notified whenever that person posts.

Besides that, you can start a 1-on-1 chat (there currently is no group chat feature).

The Simplest Way To Make Money Online

In this video, I’m going to reveal a simple five-step process that John Frazer uses to make $135,900 in monthly recurring revenue with his Skool community, YouTube Magnates.

This is a simple process that anybody can implement.

I’m not guaranteeing that you’ll make $135,000 plus per month, but once you identify the step-by-step process, you can implement it yourself and start making recurring revenue.

Again, this is a very simple process.

You just need to go out and execute it.

It’s essentially what everybody is doing in order to make money online.

If you are just getting started with your Skool community and you need additional assistance, I am offering my one-on-one help to you.

If you click the affiliate link down below, it is the first link in the description.

You will get a link to a two-week free trial.

I’ll offer additional tips, tricks, and tactics that aren’t available anywhere else.

Without further ado, let’s talk about how he is able to make $135,000 plus in monthly recurring revenue with his Skool community.

The first thing you need to do, or what anybody does, is they need to have a niche.

Not only do you need to have a niche, but you also need to niche down and talk to a very specific group of people.

Unfortunately, people are often too general.

They talk to too many people and end up not connecting with anyone, which results in not making any money.

For John Frazer and his Skool community, he actually not only talks about wealth and making money online, but he also teaches people how to earn a full-time income with YouTube.

This is his account right here.

I’ll refresh the page so that you can see this yourself.

This is from the Skool community and not something that I made up.

The first thing that he did was identify a niche.

A niche is just a problem that people have.

People want to earn money and a full-time income on YouTube.

They want to make $110,000 per month, and he is saying that he can help people with that.

That is step one: pick your niche.

We are all multifaceted individuals, but if you’re just getting started, you need to have one niche and one niche only.

As you grow bigger, you can start branching out to other things.

For the most part, people come to the internet to answer or solve one problem at a time.

If you can get specific about it, you will be very successful.

You don’t just want to help people lose weight.

You might want to help women over 50 lose 10 lbs or 20 lbs so they can look good for their high school reunion.

That is step one.

Step two is you need to figure out where you’re going to get attention.

There are two types of attention: free attention and paid attention.

On the internet, we need to figure out a way to get in front of people so that we can attract them.

Both of these work, but free attention is great because you’re not spending any money out of pocket.

You are just spending time.

If you’ve got a bunch of time, great.

The drawback to free attention is that it can take longer because you’re relying on learning the algorithm.

You’re also learning more about your customers’ wants, needs, and desires.

This can take a little bit longer.

The cool thing with paid attention is that it allows you to skip the line.

Think about it like a FastPass at an amusement park.

If you pay for it, you can skip the line and get in front of your target audience much faster.

John Frazer and his Skool community are actually creating content on YouTube.

Obviously, this is his YouTube channel.

He is also creating content on Twitter, or X, whatever you want to call it.

He only has 11,000 followers on Twitter, but you can see here that he has 1.56 million subscribers on YouTube with only 265 videos.

That is how he is getting attention.

Once you get attention, you need to create content.

There are different types of content, and the type of content you create will vary based on how you decide to get attention.

For example, for YouTube, SEO and educational content work really well.

If you’re creating content on TikTok, you want to focus on results, personal branding, and a little bit of education.

What he’s doing is actually educational content.

If we look at his videos, you’ll see titles like “The Dark Truth About PayPal,” “How to Win the Game of YouTube,” and “How This Farmboy Built the World’s Biggest Company.”

This is educational content.

It’s highly dramatized, but educational nonetheless.

What I recommend you do is find the best place for you.

Usually, the best place for you is where you spend the most time.

If you spend a bulk of your time on TikTok, that’s where you should create content.

Decide where and how you’re going to get attention, whether it’s free or paid, and then determine the type of content to create.

The final step in this four-step process is the funnel.

One of the biggest problems people run into is that they get a lot of attention but fail to funnel it in the right direction.

If you don’t have a funnel in place, you will not make money.

Look at all the different opportunities you can use.

You can do paid content to a paid Skool community or a free Skool community.

You can create content for free and send people to a landing page for email marketing.

That’s actually what John was doing at one point.

If we look at Magnates Media for YouTube, we can see he doesn’t use email marketing.

He’s basically telling people to take it or leave it.

Another approach is creating free or paid content to a free Skool community and then upgrading people to a paid Skool community.

This method definitely works.

You start gathering people, then funnel them up to the higher premium level.

The drawback is that each Skool community costs $99 per month.

If you have two Skool communities, you’re paying $99 twice.

Another option is creating content that leads directly to a paid Skool community.

That’s exactly what John is doing.

He has an additional step in his funnel.

When you click a button on his website, it takes you over to his Skool community.

Another option is creating content that leads to a Facebook group and then upgrading members to a paid community.

If you look at anyone successful with Skool, they are essentially following this four-step model.

You don’t have to be an expert.

You don’t have to be great at any one of these.

You just have to consistently follow these steps.

Once you understand your niche and where you’re going to get attention, you just need to create content and funnel people in one direction.

When you do this over time, you can start building a successful business.

Again, I’m not guaranteeing you’ll make $135,000 in monthly recurring revenue.

That is a lot of money, and John has had a lot of success.

What I am saying is that you can implement these steps.

Pick your niche.

Determine where you’re going to get attention.

Wherever you spend the most time on the internet is where I recommend you start.

Go out and create content.

Look at what content is working for others in your niche.

Model success.

Don’t copy or steal, but study how others are approaching your space.

Implement what works and discard what doesn’t.

Make sure you upload content consistently.

One of the biggest mistakes people make is giving up too soon.

They create free content, don’t see immediate results, and quit.

They often quit right before they start seeing success.

If you’re looking to get started with your Skool community and haven’t started yet, click the first link in the description.

It will take you to a two-week free trial where you can test out Skool 100% for free.

As an added bonus, I’ll meet with you for one hour to offer you additional, more specific tips, tricks, and tactics that aren’t available anywhere else.

Thanks for watching, and watch this video next!