e-Books and Guides: The Products that sell themselves…
E-books and guides are a popular type of digital product that can be incredibly effective for affiliate marketing.
Did you know that the global e-book market is expected to reach $23.6 billion by 2026?
That’s a lot of potential for affiliate marketers!
Start some buzz for your book or guide by creating content based on the information in the product.
For example…
If you’re promoting a guide on social media marketing, you could write a blog post on “10 Social Media Marketing Tips for Small Businesses”
Then, include a link to the guide in the post.
This will go to establishing your authority on the topic and proving value to your audience.
Two birds with one stone 🙂
Additionally…
If someone purchases the e-book through your affiliate link, offer a free consultation or a discount on another related product.
This will incentivize your audience to purchase the e-book.
Listen to this…
E-books and guides with a higher price point actually tend to have a higher conversion rate.
OptinMonsterstates, e-books priced between $10-$30 have a conversion rate of 16.9%, while e-books priced over $30 have a conversion rate of 22.5%.
Keep this in mind when choosing which e-books and guides to promote.
And never forget to leverage the power of social media…
Share links to the e-book or guide on your social media platforms,
…consider running a social media ad campaign to reach a wider audience.
Social media advertising spending is expected to reach $110 billion, so it’s a worthy promotional strategy.
And lastly, don’t forget email marketing.
Send out a newsletter to your email subscribers promoting the e-book or guide, and consider offering a discount or special deal for subscribers.
According to HubSpot, email marketing has an ROI of $42 for every $1 spent.
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