Overpopulation and oversaturation: The key to standing out as an affiliate marketer…
The feeling of blending into a sea of masses is a common one for affiliate marketers.
As well as the need to have a unique product, something no one else has.
The secret lies within the sub-niches and micro-niches of all the most popular categories.
Let’s dissect this for everyone’s own understanding:
“Health and Wellness” is a broad niche…
“Weight Loss Supplements” would be a specialized sub-niche…
“Keto Diet Supplements” would be the micro-niche within the sub-niche…
The further you can narrow down your focus, you can become an expert in that niche and provide more valuable content to your audience.
A survey by Awin concluded that 94% of affiliates agree that being expert in a specific niche is important for success in affiliate marketing.
On top of that, 61% of affiliates in the survey said they specialize in a specific niche.
The more laser focus you can become, the better you will stand out in a crowded marketplace.
The more targeted your content can become, the more loyal your audience will be…
Increase not only conversions, but revenue as well.
To top it all off…
Sub-niches and micro-niches offer less competition, resulting in higher search engines ranking.
So how exactly are you supposed to find these lesser known categories?
Especially since they are typically not discussed as often…
Here’s a few tips to get you started:
Use tools like Google Trends, Google Keyword Planner, and Ahrefs to analyze search queries related to your niche.
You want long-tail keywords that have low competition but high search volume.
Also, take a deep dive in the market…
Search for and identify areas within a broader niche that aren’t currently being addressed or are underserved.
For example, if the “health and wellness” niche is oversaturated, consider looking for sub-niches within that category, such as “natural remedies for chronic pain.”
And lastly, keep an eye on the news and social media.
Stay up-to-date and watch for emerging new sub and micro niches…
…before they become oversaturated.
If you want to broaden your knowledge of affiliate marketing, join our 3 Day Business Challenge.
We give you a step-by-step, complete walk through, on how to start your own online affiliate marketing business…
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