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Co-founded by Sam Ovens, the platform launched in 2019 with a closed beta and has been publicly available since early 2022.
With a steady release of new features and growing customer base, one thing is for sure:
Skool is here to stay.
Who is Skool for?
If you are a:
- Business owner
- Coach / consultant
- Educator
- Course creator
- Youtuber
- And you want to:
Teach or gather together people into a single, distraction and advertisement free community, where you have complete control over all the content these people see.
Then Skool.com might be right for you.
Let’s dissect and review the Skool platform piece by piece, so you can make a well-informed decision whether it’s the right choice for you.
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Basically, a Skool group consists of four main features:
- Community
- Classroom
- Calendar
- Gamification
Within the community people can engage with each other via posts, likes, comments and direct chat messages:
In the classroom your customers can learn by following your courses/training programs…
Via the calendar you can schedule online and offline events such as recurring calls, webinars and meetups for you and your members…
Gamification awards points to members for each ‘like’ they get on their posts/comments. Reach a certain amount of points and you ‘level up’. Rewards can be linked to each level to boost engagement. Leaderboards show the most active members and rewards for each level…
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The community of a Skool group looks like this:
It’s a clean interface, where you can pretty much do two things:
- Post something yourself.
- Read and engage with posts of other members.
(more later on the types of posts you can do in a Skool community)
Here’s a screenshot of your average Facebook group:
They look similar and you can post/engage with other people’s posts in a Facebook group too.
But on Facebook, there’s always so much going on.
Visiting Facebook and navigating to your group feels like navigating through a busy shopping street.
Something or someone is always fighting for your attention.
Facebook Groups vs. Skool
Posting in a Skool community
Both members and admins can post in a Skool community
You can attach files, images, GIFs and videos (YouTube, Vimeo, Loom, Wistia, or Bunny.net) to your post. It’s possible to run polls too.
When posting something, you do so in a specific category.
This helps to keep posts organized. Your members can easily view posts by category via pill menu and use the filter button to sort posts, which is handy for finding specific information quickly.
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User profiles, chat and notifications
Each community member also has a public profile page:
On a profile page you can see:
- All community activity of that person, like what they posted and when, and what they commented on posts by other people
- Groups created by this person (can be hidden on group level)
- Groups they are a member of (can be hidden on group level)
Following someone means you get notified whenever that person posts.
Besides that, you can start a 1-on-1 chat (there currently is no group chat feature).