Master of Google AdWords

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Course Content

Module 1 – Join Me On A Journey Starting From A New AdWords Account To An Amazing ROI 5 Lesson

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1 – Basic Google AdWords Terms

3 – Google AdWords Campaign Settings, Bids, And Locations

4 – Types Of Keywords And Understanding Your Keyword Quality Score In Google AdWords

5 – A Trustworthy Landing Page Is Critical For Conversions And High Keyword Score

6 – Sometimes You Can Get Lucky And Make A Great Campaign With Little Effort

Module 2 – Start From 0 With Me On Faith 2 Lesson

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7 – Usually It Takes Faith And Consistent Effort To Get Great Results

9 – Getting Started With Faith And A Commitment To Working In Google AdWords

Module 3 – Conversions Are Critical For Success 4 Lesson

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10 – Conversions Are All That Matter In Google AdWords Ignore All Other Data

11 – Preparing For Conversion Tracking Setup In Google AdWords

12 – Go To Tools And Complete Your Conversion Tracking Setup In Google AdWords

13 – How To Immediately Confirm Your Google AdWords Conversion Tracking Is Setup Properly

Module 4 – Combine With Google Analytics For Remarketing 2 Lesson

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14 – Setting Up Conversion Tracking With Google Analytics Is Even Better

15 – How To Add Google Analytics Tracking For Deeper Google AdWords Data

Module 5 – Creating My First Campaign In My New Google AdWords Account 3 Lesson

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16 – Keep The First Campaign Short And Simple While You Wait For Approval

17 – Day 2 Reviewing Initial Campaign And Copying Into A New Campaign

18 – Keyword Research To Expand An Existing Campaign With New Ad Sets

Module 6 – Display Network Campaign Creation 2 Lesson

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19 – How To Quickly Make Display AdWords Campaigns Using Search Ads

20 – Testing Trademark And Limited Approval Ads On A New Product

Module 7 – Review Initial Results, Improving Landing Pages, And Copying Ads 4 Lesson

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21 – Day Three Reviewing The First 5 Campaigns And Thinking About My Pricing

22 – How To Quickly Try A New Landing Page In Google AdWords And Copy Ad Groups

23 – Quickly Copying Campaigns And Split Testing Countries In Google AdWords

24 – Google AdWords Keyword Research And Fast New Campaign Creation On Best Offer

Module 8 – First Conversions Tracked 4 Lesson

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25 – First Conversions Tracked In Google AdWords With A Free Offer

26 – Choosing Which Google AdWords Campaigns To Pause And Save Money

27 – Google AdWords Is Challenging Because You Have To Wait For Enough Data

28 – Adding Keywords To A Campaign Now Getting Impressions And Expanding To Display

Module 9 – After 5 Days I Am Optimizing Google AdWords Campaigns 4 Lesson

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29 – Day 5 Pausing Campaigns Not Converting And Preparing For New Sales

30 – Upgrading Free Campaigns With Conversions To New Sales Ad Groups

31 – Having Patience Waiting For Google AdWords To Confirm Or Eliminate New Sales Campaigns

32 – Conversion Data Ad Schedule, Mobile Device Bid Adjustment, And Appreciating Success

Module 10 – Competitive Keywords And Giant Opportunities 4 Lesson

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33 – Launching A New Product With Expensive Keywords

34 – Created Ads On A Trademarked Keyword Requiring AdWords Specialist Approval

35 – How To Make Google AdWords Campaigns On Giant Search Terms

36 – What To Do When Your Conversions Are Not Matching Your Actual Sales

Module 11 – Scaling Up 6 Lesson

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37 – How To Start Scaling Up Google AdWords Campaigns With Conversions

38 – Making New Ads Based On What Is Converting, Copying The Ads, And Adding Negative Keywords

39 – Google AdWords Advanced Settings Missing Solution And Optimizing By Location

40 – Google AdWords For Conversions Review With Negative Keywords, Copying Ads, And Location Targeting

41 – Watch As I Discover Live The Reason My Google AdWords Conversions Are Higher Than Sales

42 – The End Or Just Getting Started You Decide I Will Be Continuing To Build This

Module 12 – Ongoing Challenges With Conversions And Approval 4 Lesson

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44 – What To Do When Your Google AdWords Conversions Are Different From Your Sales

45 – How To Handle Google AdWords Errors For Trademark Requirements

46-47 – Using Organic Search Traffic And Another Keyword Tool To Add Negative Keywords

48 – Google AdWords Conversions Showing In Different Products Than Advertised

Module 13 – First Positive ROI 3 Lesson

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49 – Making A Better Landing Page Produces My First Proven Positive ROI In Google AdWords

50 – How To Use Location Reports To Exclude Places Where Ads Are Not Converting

51 – Changing Keyword Match Type To Exact Match And Excluding Search Partners

Module 14 – Optimizing The Budget And Bidding 7 Lesson

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52 – Raising The Daily Budget And Eliminating Countries With High Cost Conversions

53 – Lowering Bids Where Sales Are More Expensive And Checking The Ad Schedule

54 – What To Do When Your Cost Per Conversion Suddenly Spikes

55 – Using The Google AdWords Bid And Budget Simulator To Make Campaign Changes

56 – Success With Lowering Conversions And CPC Means I Now Sit And Wait

57 – When You Finally Get A Perfect Solution, Let It Run Without Interference

58 – With Two Months Of Good Data, Now I Can Go Deeper For A Lower Ongoing Cost Per Conversion

Module 15 – Beginning Remarketing With Google AdWords And Google Analytics 3 Lesson

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61 – Overview Of Correctly Setup Remarketing In Google Analytics And Google AdWords

62 – Creating A New Google Analytics Property And Installing Tracking Code

63 – Linking Your AdWords Account And Starting Remarketing

Module 16 – Display Network Ads With Remarketing 5 Lesson

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64 – Google AdWords Creating An Ad Group For Remarketing With Display Audiences

65 – Google AdWords Fast Display Ad Creation Quickly Going From 1 Ad To 48 Ads In An Ad Set

66 – Google AdWords Copying Ad Display Ad Campaigns To Split By Country

67 – Google AdWords Display Campaigns To Similar Users

68 – Using Google Analytics To Optimize Google AdWords Marketing And Display Ads

Module 17 – Google AdWords For Video Which Is Youtube Advertising 8 Lesson

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69 – Google AdWords For Video Why Use It And How I Use It Today

70 – How To Quickly Make A $0.01 Cost Per View Advertising Campaign

71 – Using Google Remarketing Audiences To Find Similar Users

72 – How To Make Remarketing Ads With Google AdWords For Video

73 – Making A Keyword Targeted Google AdWords For Video Campaign

74 – Targeting Your Youtube Ads By Interest

75 – Using Reports To See Which Of Your Targeted Audience Watches The Most

76 – Copying Global Campaigns And Changing To USA And Canada Targeting

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